PayU, India's top provider of online payment solutions, has announced a collaboration with WhatsApp to offer smooth and native online payment experiences for businesses on the WhatsApp Business platform. This will change the way businesses interact with their customers on WhatsApp, providing a really seamless and convenient in-app payments process.

 

With PayU's Checkout experience, businesses can now provide customers 150+ payment options, including cards, UPI, and net banking, all directly within the WhatsApp platform, without the need for redirection. All WhatsApp-enabled PayU merchants can now avail this feature without any additional setup or maintenance fees, as per prnewswire. 

 

Sudhir Sehgal, Chief Business Officer - PayU India said, "We are thrilled to introduce that PayU will power payments within WhatsApp app, which is a significant leap in enhancing the shopping experience for both businesses and customers. This will empower businesses to provide a wide range of payment options directly within the WhatsApp platform. This is a testament to PayU's commitment to simplifying commerce, and we are excited to partner with WhatsApp Business Platform to bring this solution to the market."

 

PayU, India's top online payment solutions provider, is regulated by the Reserve Bank of India and has innovative solutions to address the Indian market's digital payment needs. PayU India aspires to build a full-stack digital financial services platform that will use technology to meet all (tapped and untapped) financial demands of clients (merchants, banks, and consumers).